Overview

By posting your News Items, you will keep your business name in front of your customers and potential customers. A News Item should focus on something the customer or potential customer would care about, like a new piece of equipment you now have that will serve them better, a helpful hint, how a newly hired employee that will improve their service, an interesting job or project that has been completed, a hard-to-get item that is now in stock, etc.

The News Item should not focus on your vacation, an employee party, or anything that generally does not help the customer get better service, pricing or availability that will either solve their pain or prevent pain in the first place.